Truth is you can never start a membership site without a topic. More so, you can never have a successful site if you don’t have a good topic. Finding the right topic is very important in starting your membership site. Choose a topic that revolves around a niche that lends fresh content and one in which the members just keep coming back for more.
I will help you shed some light on your membership site niche
Never choose dead end niches. These are those that offer content in which members will no longer a have good reason to keep coming back. Topics like quitting drinking are dead end niches. Once your member has successfully quit his habit in drinking there would be no point for that member to return to your site. There is no point in returning to your site if your members no longer need further content. You should choose something that keeps your members wanting to read more in your membership site.
Narrow topic niches are a bad idea. It is very difficult to provide fresh content when your topic is narrow. A membership site about how to bake a chocolate cake is narrow; it will have a difficult time to come up with fresh content unlike a membership site that revolves around delicious desserts around the world that will surely have fresh content coming every month because of the wide content variation. Make your niche broad.
How then can you find that best niche? Successful membership site niches today relate on gaming, dating/relationships, and assistance on making money online. People flock on these sites and pay reasonable prices to avail for its content. And the reason? It is precisely because they can benefit from this membership site’s content. Brain storming is required if to find that best niche. Think about what people need and what they want in their lives; what brings pleasure and sadness and what is “In” and what is out in today’s time.
It is also important that you know your target market. Niches that sound good may sometimes have poor market. This is a killer to membership sites. Again, always target the needs of people. You can also look towards keywords and find out if there is already an existence of the niche that you will consider. It can also help you find out what keywords people use in search engines.
If you really want to be sure in choosing your niche you can always try doing survey to gage the interest in your chosen niche. There are lots of sites online that can help you gage whether your chosen topic will have numerous members in the future.
