Everyone knows that a membership site is one of the best hands-off and automated sources of income. In the early stages of launching a membership site however, you need to sell your membership site to gather as many desirable members as possible. Here are a few tips you can follow:
1. Know the competition. By doing keyword research or other methods of research, you can easily determine who your competitors are and whether you can compete with them or not. If you think you can compete with them, then you can easily get hints of what their strategies are. This is also a good way of avoiding one of the most common pitfalls of dotcom businesses: very expensive and costly strategies with meager returns. You can also see who your competitors’ audience and members are.
2. Visit blogs, forums and social networking sites. These places of social media are the best waterholes for people of similar interests to gather. These places are also one of the best places to start with your online research and invite potential members. It would even be great if you could leave your mark in these places by becoming a member yourself, adding comments, starting topics and threads and establishing your reputation in these places.
3. Write articles press releases. A good way of letting the world know about your membership site is by writing articles rich with targeted keywords and submitting them to article directories. Make sure you don’t give everything out on the articles though. Your goal is to get people interested with your membership site and not know everything and get everything that you can offer from these articles.
4. Try paid advertising methods. Launching a PPC(point per click) campaign to test the waters is not a bad idea to start advertising your membership site. It is a great way to see if your membership site will have a fighting chance in the midst of your competitors.
